Problem: Starbucks needed to tell the story of two types of brand new rewards card on social but had never visualized this partnership before, let alone thought about how to explain it to consumers.
Solution: We created a digital campaign showcasing the wonderful purchases that a loyal Starbucks customer can make with the rewards card.
Role: I led the art direction from start to finish for the social campaign.
Senior Art Director / Designer: Myray Reames
Senior Copywriter: Lauren Smith
ECD: Michelle Franzoia
Producer: Calvin Wan
Photography: Katie Newburn
Agency: Edleman SF