Problem: Airbnb Plus is a selection of homes verified for hospitality, amenities, and design. As a new business under the Airbnb umbrella there was no awareness for the tier.
Solution: Create thorough brand guidelines, educate hosts on how to improve their homes, tell highly crafted brand stories, and elevate the digital and physical product experience for hosts and guests.
Role: As the Senior Designer on the team I shaped the look and feel of the brand from the beginning. Executions include art directing photo shoots for brand libraries, print ads, product landing pages, illustration libraries, digital campaigns, title treatments for video, event collateral design, and experiential celebrity collaborations.
Senior Art Director / Designer: Myray Reames
Creative Lead Design: Rachel Marshall
Creative Lead Copy: Alex TW
Creative Lead Video: Parker Grant
Creative Director: Naz Arandi
Photo Lead: Neil Harris
Photo Editor: Michelle Le
Designer: Sadie Willis
Company: Airbnb