Problem: Airbnb Plus is a tier of premium designed homes and most of the Airbnb Listings out there don’t have good interior design.
Solution: Create fun, educational videos and pins that provided much needed design tips for Plus hosts to spruce up their spaces
Role: I was the creative lead, bringing every piece of content from strategy to execution.
Created over 400 pins
807% increase in organic impressions
600% increase in monthly saves
Helped thousands of hosts up level their homes
Hospitality and design tips
Performed 42% better than benchmark stories
Partnered with Airbnb magazine to up-level a house in Hudson NY, from marketplace to Plus. Capturing educational moments along the way.
Published in print and digital magazine, promoted on Instagram.
Illustration: Courtney Brendle
Photography: Nicole Franzen
Senior Art Director / Designer: Myray Reames
Creative Lead Design: Rachel Marshall
Creative Lead Copy: Alex TW
Creative Director: Naz Arandi
Photo Lead: Neil Harris
Photo Editor: Michelle Le
Company: Airbnb
Illustrator: Courtney Brendle
Photographers: Erin Kunkle and Nicole Franzen