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I still can't believe he did this. https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530912450612-92HSYWN9GQVZMKQQDS2C/download.gif GroupMe: Flo Finda Clue #2: Social influencers gif We worked with five Vine and Instagram influencers to announce the second clue. They posted their videos and photos through their channels and we combined their submissions into an animated gif pushed through the app, leading Flo Findas to their college's basketball A-R-E-N-A. https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530912478798-MKMPC08PF62J71J8BX5B/GroupMe_Emoji_R_02.jpg GroupMe: Flo Finda Clue #3: The Old Emoji and the Sea The third clue was the story of Old Man and the Sea, told through GroupMe's emoji catalogue and leading to the main undergraduate library on each campus. https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530912509365-UAV1W1OA3GNQSXGL1NNT/download.jpeg GroupMe: Flo Finda Clue #4: The Lunch Lady meme The fourth clue was a meme of a crossdressing lunch lady posing next to a trophy made of raw bacon, Kraft singles, and lettuce, leading to the campus cafeteria. https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530912610882-Q4ACJ7B5X0FIPHQHOX3P/Screen+Shot+2018-07-06+at+2.29.11+PM.png GroupMe: Flo Finda Clue #5: The Beer Stein Basketball Brawl The fifth clue led to a well-known bar near campuses. We built a tabletop basketball court, printed beer stein-sized jerseys, and scrapped together a video of a basketball game between two heated rivals. https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530912748360-SDAFA5M6QJ0P4WUA45UY/Screen+Shot+2018-07-06+at+2.31.37+PM.png GroupMe: Flo Finda Results At the end of the campaign, we had 1500 groups join the campaign, with an estimated 7500 people downloading GroupMe and participating in the hunt. And it looks like they had some fun. https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530913101812-1MVRYHCUKIS0RCHW3GGG/Screen+Shot+2018-07-06+at+2.37.03+PM.png GroupMe: Flo Finda The Concert Flo Rida finished up the campaign by getting an entire crowd of fans to chant the client's name. A pretty satisfying conclusion. Credits: Role: Art Director Copywriter: Demian Kendall CD: Michael Gurman Agency: Pereira & O’Dell http://myrayreames.com/airbnb-1 daily 0.75 2018-07-06 https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906629460-FHQGPP7CMI0Q27NJ2C7X/Screen+Shot+2018-07-06+at+12.48.07+PM.png Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906629460-FHQGPP7CMI0Q27NJ2C7X/Screen+Shot+2018-07-06+at+12.48.07+PM.png Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906366846-2GCYJ636576NHBEKQCF4/41111_062617_AIRBB_0558_FRONT_PORCH_RGB.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906371526-EGBT32MBUDAQ5M5U1KS2/41111_062617_AIRBB_0820_SIDE_GATE_RGB.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906377525-TBQNYNNDW9JJQJ1GXSNO/41111_062617_AIRBB_1396_BREAKFAST_NOOK_RGB_R1.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906416585-DGHC8CWJYG27LNR4PYDQ/41111_062617_AIRBB_3049_MASTER_BED_RGB.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906431105-13KN4HK1XR49GKDZOMJ2/41111_062617_AIRBB_3222_DINING_ROOM_R1_RGB.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906434628-2H2H2Y5ORX7HAVRHS8WK/41111_062617_AIRBB_3680_BACK_YARD_RGB.jpg Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906388123-YGQDO8A423YLMXXF3HFB/41111_062617_AIRBB_1811_KITCHEN_RGB_R1.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906378768-4SHV7CAOK5H0I8DFGEOH/41111_062617_AIRBB_1670_KITCHEN_R1_RGB.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906443380-BZR61VPTPPWT43TTRU01/41111_062617_AIRBB_3824_ENTRY_RGB.JPG Airbnb https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906621255-9YQIG1JMLHFXTMKK5OY5/Screen+Shot+2018-07-06+at+12.47.53+PM.png Airbnb - Credits Role: Producer Art Director: Claire Hartinger Photographer: Eric Herrmann Agency: Ready State http://myrayreames.com/work-1 daily 1.0 2025-05-20 https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530906192337-RXAG1YZEZ6S93C5ERR7P/1628_Amazon_Hoard_Moments_Final_banner.jpg Work https://images.squarespace-cdn.com/content/v1/5353f6e5e4b0dd001184ded2/1530908099852-BVGD39T1C2K0YOQ2RFZN/01082018-Time_Capsule.jpg Work Results: Torani exceeded all of their yearly KPIs, growing their community and increasing engagement. 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