Art Direction partner for advertising, social, and photography
Torani wanted a social presence that communicated their fun flavors and engaged their community.
Working with a small team we created a brand new look and feel using mood boards and strategy decks. Then we executed creating ideas across all social channels using a content calendar. We produced content for them every other week. I produced, shot, and edited all of their social content.
Results: Torani exceeded all of their yearly KPIs, growing their community and increasing engagement. They also extended their brand. Now, whether on social or IRL, Torani’s fans know they can always expect amazing flavor.
Agency: Ready State
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