Advertising concept, photo art direction, and design
Amazon Prime Photos wanted to communicate the emotional ties to taking and storing all of your family photos in one place in a new advertising campaign. We solved this by coming up with a whimsical campaign celebrating the family over-documentarian.
Kind Words and Results
"Myray's ability to art direct photography is reminiscent of an era when craft was demanded rather than viewed as a nice bonus. Working with Amazon, it was clear they were not used to such high-quality work. The images Myray art directed and conceptualized caused a stir among the group who even shared them internally as an example of excellent work and with the pride of affiliation. Basically, she has good taste and knows how to manifest it in her work."
-Jim Haven, Executive Creative Director
The campaign with Amazon Prime Photos significanlty increased email click-through rates.
I worked with Amazon over the course of a year. Among other things I designed the winning pitch deck, conceptualized three campaigns, designed digital banner ads, directed photographers, and made a live-action commercial.