Petal and Clay
Branding Design and Photography
Petal and Clay is a jewelry company that makes hand-made clay and necklaces and boutonnieres designed to hold flowers. I partnered with Rose Otter when she had made the business of her dreams a reality but knew she needed a brand identity that spoke to her vision. Deliverables included a primary and secondary logo, business card design, illustrations, packaging wrap, website update, and a line sheet.
After creating a successful brand identity, she needed branding photography that made her stand out. I creative directed, produced and photographed a custom lookbook for her.
"My branding makes me feel professional and confident and excited to share.
It feels like a compilation of everything I love and hope my business to be."
- Rose Otter
