Amazon - Art Direction

Amazon Prime Photos

Advertising concept, photo art direction, and design 

Amazon Prime Photos wanted to communicate the emotional ties to taking and storing all of your family photos in one place in a new advertising campaign. We solved this by coming up with a whimsical campaign celebrating the family over-documentarian.
Once a concept was selected we got to work coming up with the style of the photos and sketching out the scenerios. Partnering with a photographer known for bright and quirky scenes, we cast and directed the styling for the shoot on-set. Then we got to work designing the headlines and type for different ad placements. 
Amazon Prime Photos was thrilled with the work. 

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Advertising Agency: Creature
Photographer: Dan Saelinger